This is the 15th part of our series on the HR Tech World Startup Competition powered by Cornerstone. Faye Holland, our MC for the startup expo, writes about the 5 finalists (and 10 runners-up) who will compete for a sponsorship package during HR Tech World Amsterdam. Purchase your tickets to the show here.
Commended as one of the runners-up in the HR Tech World Startup Competition autumn 2017, Wonderkind uses AI to better advertise job vacancies to targeted candidates at the right time, on the right channel. Lars Wetemans, CEO of Wonderkind tells me their HR tech solution autonomously reaches active jobseekers and the 81% of jobseekers who are passive too. Wonderkind does this by advertising job opportunities on social media, Google, website and apps, media that people use daily. The AI comes into the equation by informing what attracts people to certain job functions, which guides the automated advertisement design, and it gathers insights on when and where is best to post the advertisements. The “hypertargeting” technology only reaches out to people who match the job, based on their geography, demographics, interests and online behaviours.
In joining us at HR Tech World in Amsterdam Wonderkind hopes to connect with potential partners to better performance and be able to measure beyond the point of hiring, ultimately changing recruitment once and for all. Wonderkind is also looking to help companies attract talent that better matches their needs.
Lars explains that Wonderkind is on a journey to reinvent how companies and talent find one another. By eliminating discrimination and the need for CVs, Wonderkind allows technology to objectively endorse the best matching talent for a particular job. Instead of it being based on a CV, Wonderkind uses online behaviour, skills and attitude to “truly” identify people, as Lars tells me. Wonderkind claim they blur the lines between talent, engagement, marketing and IT.
How companies source talent isn’t the only think Wonderkind seeks to change; it also wants to reshape the pricing model in recruitment. While companies traditionally pay to place vacancies on job boards, Wonderkind works on an estimated price based on the difficulty of the job function but charges clients on a Pay per Click model. In 2018 Wonderkind is looking to introduce the revolutionary payment model – Pay per Applicant.
In an already crowded market, Lars tells me it’s Wonderkind’s automated hypertargeting that makes it stand out. With only a little input from a recruiter, Wonderkind technology can start recruitment campaigns and then optimise itself based on performance. This approach improves the quality of hires, lowers the cost per hire and boosts the efficiency of hiring, says Lars, and in time could replace recruiters as the search for talent has been taken over by technology.
Based: Amsterdam, The Netherlands
Key customers: Booking.com, Vodafone, Randstad, Kuehne+Nagel, KFC, PageGroup, Adecco, Criteo, Hays, Trigion
Target industries: Corporates, staffing agencies and reseller in all industries
What function within HR is your product designed for: Talent Acquisition / Recruitment & Employer branding
Lars Wetemans is CEO and founder of Wonderkind – a programmatic job advertising company focussed on non-job platforms. Before starting Wonderkind, Lars worked as an interim marketing manager at companies like Monster and USG People. As the CEO he has led the company from startup to scale-up, won several awards (e.g. Dutch Startup of the Year 2016, ‘Recruitment Tech Award 2016’) and raised 2 million euros funding to expand the business internationally.
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